Links - Copywriting

For links to other great and relevant sites, why not try one of our excellent partner sites below:

Copywriting Etc. - Energetic, powerful website copywriting that will breathe life into your sales.

Written Visions - freelance writer, web designer and editor. Copywriter, proofreader and copyeditor. Resumes and banner maker. Essay help. Web content. Brochure, newsletter and business card design.

Copywriting is the meat and potatoes of most websites. Internet marketing can bring the visitors in and good web design can make them want to stay but giving visitors good and useful content to read is what will ultimately persuade them to buy your good or services and recommend your website to others. Copywriting for the web has to be persuasive and it needs to have a call to action to inspire the visitors to buy before they leave.

Copywriting also needs to be done with the search engines in mind, if the website is going to have any chance at all of gaining coveted organic search engine traffic. It is one thing to persuade buyers to buy and quite another to persuade robots to crawl. When copywriting is at its best, it does both.

Copywriting can be done by anyone, but if you need it done well, then hire a professional. A professional copywriter, especially an SEO copywriter will know how to write content that both sells and spiders easily and effectively. A website's homepage should not be novella as visitors will rarely read the whole thing and it may take a huge effort to optimize something so big. Instead, if your copy is over 600 words, then add another page. Not matter what you do, though, make sure your copy is clean, neat, persuasive and contains your prominent keywords for that page.

Search engine optimization is the art and science of gaining top rankings for a website through modification of on-page and off-page elements. It is amazing how many naïve customers think that their website can be optimized without having any changes made to it. Search engine optimization requires that the title text, meta tags and body text all be modified, changed, optimized for the search engines. Search engine optimization may also involved the changing or gathering of back links as well.

Those who do search engine optimization really well are not rare, but customers many times will stumble into several bad experiences with black hat SEO's, making them cynical about the whole field, until they come across a reputable search engine optimization firm that will actually do them some good.